Outsourcing your social media to us means a personal, no-nonsense approach. How? Say hello to your social media manager. The person who acts as the link and makes sure everyone is on the same wavelength — but of course that's not all. What exactly does the role involve? You'll read all about it here.
Bringing all the strengths together
Social Hippo is full of creative souls who all brainstorm and work together to boost your social media page. Where one is good at making stunning digital designs or breathtaking photos, another finds their challenge in writing compelling copy that inspires, informs or maybe even makes you laugh out loud. A team bursting with good ideas. You might already guess it: all those mad Hippos sometimes need reining in. In comes the social media manager.
On their to-do list
It all starts with putting together a content plan. Every post of course needs an interesting topic the copywriter can work with to write mind-blowing copy, and the digital designer can turn into a convincing visual with their technical skills. BAM! A post is born. But is that copy within the lines of the tone of voice? And is the visual within the boundaries of the house style? The social media manager makes sure the delivered product is high quality and fits the current branding.
Is there feedback from the client? Then all the pointers are passed on to the right person so the post can be reworked into the desired result. Ready to go online? Then your manager makes sure it actually goes live at the right moment.
- General point of contact
- Putting together the content plan
- Making sure the posts actually go online
A weight off your shoulders
Where you know what needs to happen when and why in your industry, we of course know the ins and outs of the world of social media. The copy mustn't be too long, but not too short either. Your social media pages are personal to your business. That's why we often click through to social media — it tells us which company we're dealing with and what's currently changing. By outsourcing your social media you make sure relevant and interesting posts consistently go out onto the web. The best part? You don't have to worry about it any more. Wonderful.
Conclusion
Are you a business owner looking for ways to increase your brand's reach and stay relevant in the market? Outsourcing your social media is the way to bring a fresh wind to your social media marketing. With all the changes within the social media world, it's easy to get confused about what scores well and what doesn't.
