Yes, the LinkedIn Business Manager is here, but… what does that actually mean? If you're reading this blog, it can mean three things: either you want to keep up with LinkedIn's newest updates, or you googled 'LinkedIn Business Manager' because you're wondering how it works, or you're a loyal fan who reads our blogs every week to stay on top of everything social media related.
Whatever your reason, in this blog we answer all your questions. In plain language.
LinkedIn for dummies
Yes, we know, you've already got the basics of LinkedIn (or more) under control. Still, let's briefly refresh what this social platform is for and who it's aimed at, so we can take you fully through our story about the new LinkedIn Business Manager.
LinkedIn is the most professional social media platform. Logical, because the channel is mainly used for recruiting (and vice versa, for job seekers to look for and hopefully find the job of their life 😉), but also for networking, finding leads and strengthening professional relationships.
In other words: no bikini selfies with a cocktail by the sea, but business content to impress your connections (which is what your LinkedIn 'friends' or 'followers' are called).
LinkedIn for businesses
We come across personal profiles very often on LinkedIn — mostly (former) colleagues, old classmates, and people with a similar role who often add you as a connection. What you probably also see regularly are company pages. Just like on Facebook, Instagram, Twitter and so on, there are plenty of businesses present on LinkedIn. Very smart, especially when they're looking for the right staff, when their service is B2B focused, or simply to show up professionally. LinkedIn for the win.
Managing the LinkedIn page
Say you have a company page on LinkedIn that you created as the business owner, but after a while you hire someone to run your company's marketing full time. Then you obviously want that employee to be able to manage the company page, without having to hand over your personal profile's details. That's possible — and has been for a long time — but it's now been made simpler and clearer thanks to the LinkedIn Business Manager.
Advertising on LinkedIn
For whoever places your ads on LinkedIn (i.e. paid campaigns), it's also very easy from now on to manage everything from one dashboard and consult all the data and statistics. Handy again if several people in your company work on the ads, and very easy and above all secure if you bring in a specialist agency for it.
The LinkedIn Business Manager
Right, now we broadly know what you can do with it, and we can compare it a little to Facebook's Business Manager. But what exactly is the added value? Well, it's mainly a handy tool for large brands and social media and marketing agencies, because it offers more management capacity and overview in one simple dashboard. Functionally there aren't really big changes, other than that it works more easily. Most features are also available in various forms. The LinkedIn Business Manager is designed to bring everything together and make it easier to manage your LinkedIn processes and switch between different accounts.
Conclusion
For us this is definitely a nice and practical new tool, because it lets us work in a more organised way when we manage your LinkedIn company page or place ads for your business.
Do you have a (large) company where using the LinkedIn Business Manager could be interesting too? Then we'd definitely recommend using it, and you can do that here. Discover exactly how LinkedIn's Business Manager works or bring us in as your LinkedIn expert to make your company page look more professional, to publish interesting and personal content consistently so you don't have to, and to place ads if you want to.
